NEW SEASON DROP: Be Kind Like Ruby Crew 2025

Wear your heart on your sleeve, and Ruby on your chest – the new Be Kind Like Ruby crewneck shares the message of kindness with the world.

This soft, jewel-green crewneck is a medium-loose fit, and the front design features Ruby – the dog who embodied kindness. The reverse shows our simple but provocative quote on the back: “If we could live happy and healthy lives without harming others, why wouldn’t we?”